Product design that ships.

Good product design isn't decoration. It's the thing that makes a complex tool feel obvious, a slow flow feel fast, and a new user feel like they already know what to do.

Designed products for founders like

NextPharm
Marcus & Millichap
Monsoon
NeoSapiens
The Anjir
Cleanflo
SELECTED WORK

Products built to be used every day.

A few examples of how we helped teams turn complex workflows into interfaces their users actually want to open.

Squircle Product Design
2024

A dashboard that clinicians actually use

We redesigned the core product experience for an AI healthtech platform — from the onboarding flow to the daily dashboard. The interface is now fast, legible under pressure, and respects the clinician's time.

Read the case study

"We knew the products were strong, but the experience wasn't reflecting the same level of quality. Hasnify completely changed that."

Fatima Alsofayan
Fatima Alsofayan
Founder @ Squircle
NeoSapiens product design
NeoSapiens Product Design
2024

Turning an HR platform into a product people enjoy using

We redesigned the full product system — navigation, dashboards, tables, forms, and settings — and handed it off as a documented design system. Their engineers now ship new features without needing design support for every screen.

Read the case study

"The team delivered under intense timelines and we launched our website on Product Hunt with confidence."

Eric Busch
Eric Busch
Founder @ NeoSapiens
"The person I spoke to was the person who did the work. I look at our website now and see the company I have been running all along."
Jacques Valkanaere
Jacques Valkanaere
CEO @ NextPharm
THE HASNIFY PROCESS

From audit to dev-ready files in 6 weeks or less.

The goal is simple: find the real problems fast, design a system that scales, and hand over files your engineers can build without asking questions.

Product audit
WEEK 1

Product audit

We start by using the product like a user. We map the current flows, review analytics and support tickets, and identify the friction points that are actually costing you growth.

TYPICAL OUTPUTS:
  • Heuristic audit
  • Friction map
  • Analytics review
  • Prioritised fix list
UX and flows
WEEK 1–2

UX & Flows

Before designing screens, we design the journey. We map the critical user flows, define clear states for each step, and make sure the experience holds together end to end.

TYPICAL OUTPUTS:
  • Information architecture
  • User flows
  • Wireframes
  • Edge case mapping
UI design
WEEK 2–4

UI Design

We design high-fidelity screens for every state — default, loading, error, empty, and long content. You see real designs in context, not static shots in a slide.

TYPICAL OUTPUTS:
  • High-fidelity screens
  • Interaction states
  • Empty & error states
  • Responsive layouts
Design system
WEEK 4–5

Design system

We turn the screens into a reusable system — components, variants, tokens, and rules. Your team can now design new screens without needing us on every single one.

TYPICAL OUTPUTS:
  • Component library
  • Design tokens
  • Usage documentation
  • Figma library
Dev handoff
WEEK 5–6

Dev handoff

We don't just send files — we sit with your engineers. We walk through components, answer questions, and (if needed) build the front-end ourselves so the design ships exactly as designed.

TYPICAL OUTPUTS:
  • Documented Figma files
  • Handoff walkthrough
  • Component specs
  • Build support
WHAT'S INCLUDED

Product design is more than pretty screens.

We design the whole system — the flows, the states, the components, and the rules — so your product holds up under real use.

UX Research

User interviews, analytics reviews, and usability tests that show you what's actually breaking.

UI Design

High-fidelity screens for every state, designed to look right and behave right.

Design Systems

A component library your team can use to build new screens without us.

Mobile & Web Apps

Product design for iOS, Android, and web apps, all built from the same system.

Interactive Prototypes

Clickable prototypes you can test with users before writing any code.

Dev-Ready Handoff

Documented files, component specs, and support so engineering ships it as designed.

SPRINT OPTIONS

Product design sprints designed to move fast.

Two sprint paths, depending on how much depth your product needs.

Focused redesign sprint

For teams that need one high-impact flow or surface redesigned properly.

  • Audit of the current flow
  • New UX and flows designed
  • High-fidelity UI for every state
  • Component foundations
  • Dev-ready Figma handoff

Full product system sprint

For teams that need the whole product redesigned around a scalable system.

  • Full product audit and UX review
  • Redesigned flows across all core surfaces
  • Full component library and design tokens
  • Documented Figma library for the team
  • Engineering walkthrough + build support
WHY HASNIFY

We design products that engineers can actually build.

Design that looks good in Figma but breaks in engineering is not product design. We design with the build in mind from day one.

Close to engineering
We work directly with your engineering team. No walls, no separate Slack channels, no lost context between design and code.
Every state, not just the happy path
Loading, error, empty, long-content, disabled, responsive — we design the states most designers skip, because those are where products actually break.
Systems, not screens
We build a component library your team can use to ship new features without us. The system outlasts the project.
Senior ICs, not juniors
The people you meet in the kickoff are the people designing and building your product. No handoffs to a junior team.
Fast iteration, real velocity
We move in weekly sprints with clear deliverables. You always know what's coming next and what shipped last week.
TOOLS AND WORKFLOW

The tools change. The standard doesn't.

We use whatever helps us design faster, test with real users, and hand off files your engineers can trust.

DESIGN
FgFigma
FrFramer
AiIllustrator
AeAfter Effects
RESEARCH & TESTING
MaMaze
ClClarity
GaGA4
LmLoom
BUILD & HANDOFF
StStorybook
ReReact
NxNext.js
ZnZeplin
COLLABORATION
SlSlack
NtNotion
LiLinear
MeGoogle Meet
FAQS

Questions
about product design

We design web apps, mobile apps, SaaS platforms, dashboards, internal tools, and consumer products. If it has UI, we can design it.
Yes. We run interviews, usability tests, and analytics reviews depending on the project. Research is usually the fastest way to find out which problems are actually worth solving.
Yes. We hand off dev-ready Figma files with documented components, tokens, and states. If your team builds in React or Next.js, we can also build the front-end ourselves.
You can start with screens, but a system is what scales. Most teams eventually need one. We can design individual screens first and build the system on top of them.
We do a design QA pass after build — pixel-checking the implementation against the design, flagging mismatches, and reviewing the interactive states. This usually happens before launch.
Most product design engagements land between £8,000 and £30,000+, depending on scope. We scope it with you in the first call.
Yes. We can hand off dev-ready files to your team, or build the front-end ourselves in React or Next.js. Same team, same week, no handoff problems.
YOU'VE REACHED THE END, SO NOW...

Tell us what
you're building.

We'll help you map the right scope, team, timeline, and next steps.